E Commerce Dataset

1) Data Introduction

• The E-Commerce Data Dataset contains actual transaction records from an online retail company based in the UK. It includes various transaction-related attributes such as customer ID, product information, transaction date, quantity, and country.

2) Data Utilization

(1) Characteristics of the E-Commerce Data Dataset: • This dataset is structured as time-series consumer behavior data at the transaction level. It includes attributes such as product category, quantity, unit price, and country, making it suitable for analyzing country-specific consumption patterns and developing region-based classification models. (2) Applications of the E-Commerce Data Dataset: • Developing country-specific marketing strategies: By analyzing purchasing trends, frequently bought product categories, and transaction frequency by country, the dataset can be used to design regionally tailored marketing strategies.